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Marketing Manager

Marketing Manager

PrivateLusaka, Zambia
22 days ago
Job description

We are seeking a dynamic, strategic, and innovative Marketing Manager to join our team in Lusaka. A visionary marketing leader with a passion for building brands and delivering results. This is your opportunity to play a central role in shaping the future of a leading company in its sector.

KEY RESPONSIBILITIES :

  • Develop and implement impactful marketing strategies aligned with overall business objectives, drive brand awareness, customer acquisition, and revenue to achieve measurable results.
  • Champion the brand across all customer touch points, ensuring a cohesive, compelling, and consistent brand experience.
  • Conceptualize and execute scalable, market-relevant campaigns that support customer acquisition, retention, and brand visibility.
  • Orchestrate cohesive marketing efforts across digital, social media, PR, internal communications, and web platforms.
  • Drive in-store visibility and trade promotions that enhance brand presence, boost conversion at the point of sale and high-impact retail activations in collaboration with sales and marketing teams.
  • Collaborate with cross-functional teams, including Sales, Communications, and Business Development, to align marketing initiatives with broader commercial goals.
  • Work closely with internal stakeholders to ensure the smooth implementation of strategic plans, aligning marketing activities with sales and business development objectives.
  • Monitor and analyze performance metrics, using data-driven insights to continuously refine marketing tactics and strategies.
  • Manage marketing budgets efficiently, ensuring optimal use of resources and strong return on investment.
  • Stay informed on market trends and competitor activity, proactively adapting strategies to maintain a competitive edge.

QUALIFICATIONS :

  • A degree in Marketing Management or a related field.
  • At least 6 years of proven experience in a marketing leadership role.
  • Experience in retail is an added advantage.
  • A strong foundation in brand strategy, campaign development, and content marketing.
  • Exceptional communication and project management skills.
  • Experience across B2B and B2C marketing environments is a plus.
  • A balance of creative flair and analytical acumen.
  • Ability to influence and collaborate across diverse teams.

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    Marketing Manager • Lusaka, Zambia