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Public Relations Marketing Specialist

Astria LearningLusaka, Zambia

30+ days ago

Job description

Job Title : Public Relations and Marketing Coordinator

Overview :

We are seeking a dynamic and creative Public Relations and Marketing Coordinator to oversee communication strategies, build brand awareness, and drive marketing initiatives. This role will ensure consistent messaging across platforms and engage target audiences effectively.

Key Responsibilities :

Develop and implement PR and marketing strategies to enhance brand visibility.
Create engaging content for press releases, social media, and marketing campaigns.
Manage relationships with media outlets and coordinate press coverage.
Monitor and analyze campaign performance and provide regular updates.
Support event planning, promotions, and community outreach efforts.

Qualifications :

Bachelor’s degree in Marketing, Communications, or a related field.

Strong written and verbal communication skills.

Experience with digital marketing and social media platforms.

Ability to manage multiple projects and meet deadlines.

Creative thinker with excellent organizational skills.

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Marketing Specialist • Lusaka, Zambia